Hey there!

I'm Rob 🙂

When I graduated from Virginia Tech in 2009, I’d put on a little extra weight.

This was primarily the result of a bit too much partying and late-night eating during my final semester.

No longer having so much of my time and attention tied up with classes and extracurricular activities, I started to focus on my improving my health and fitness.

While I didn’t know too much about nutrition, I knew my diet was going to play a major role in my efforts.

As a wrestler in high school, I’d used eating less as a means for making weight before matches.

Throughout college also, I saw that when I ate less junk, fast food, and desserts, I tended to lean out.

Not only that, but we’re told constantly through commercials, magazines, and advertisements how important diet is when it comes to losing weight.

I didn’t want just to see the number on the scale change, though.

I wanted to find a way of eating that helped me look, feel, and perform my best to a ripe old age.

To find a way of eating that didn’t involve constant hunger and fatigue.

A way of eating that I could maintain for the long-run.

A tall order, I know, but I was up to the task.

Being the nerd that I was - and admittedly still am - I started to read, watch, and listen to nearly any resource I could.

I took college classes in biology and nutrition.

I attended fitness conferences, retreats, and summits.

I pored over books, blog articles, academic papers, and online lectures.

I earned the Precision Nutrition Level 2 Coach, Certified Primal Health Coach, and NSCA Certified Strength and Condition Specialist certifications.

The more I learned, the more one thing became abundantly clear.

Nutrition can be freaking confusing.

There’s so much conflicting information out there.

Some folks say to limit your fat to minimize heart disease risk.

Others say to limit your carbs to minimize insulin.

Some folks say to limit your protein to promote longevity.

Others say to load up on protein to improve body composition.

Some folks say to eliminate all animal foods.

Others say to cut out all plant foods.

Making matters worse, most of these folks make quite compelling cases.

I didn’t let this deter me, though.

I knew that the only way to find “the truth” was to try things out for myself.

I had to stop seeking out knowledge and start putting what I learned into practice.

Over the next decade, I progressed through just about every dietary strategy out there.

I tried flexible dieting, vegetarian, vegan, raw vegan, low fat, paleo, primal, intermittent fasting, carb backloading, low carb, ketogenic, and even carnivore.

I mixed and matched and tried all sorts of combinations of these strategies, too.

I’d learn something, then I’d give it a shot and see how it affected me.

If it helped me look, feel, and perform better, I kept it up.

If not, I let it go and tried something else.

I learned so much about the power of food through this process.

I learned that the way I ate affected my digestion, energy levels, strength, skin, focus, sleep, sex drive, and mood.

Sometimes, I wouldn’t even know I was experiencing certain symptoms until it would resolve following a dietary change.

To say that this was challenging would be an understatement.

My friends and family all thought I was weird.

Shoot, I thought I was weird.

There were so many times when I wanted to just quit and be normal.

I could see, though, that normal sucks.

I saw just how much we let food negatively affect our health and, as a result, our quality of life.

So, I kept doing what I knew in my heart was right for me.

It took lots of experimentation, adjustment, and patience to get to where I am now.

I consistently eat foods that support my efforts to think clearly, perform well, get stronger, stay lean, and feel freaking awesome.

I also enjoy my food – which has been a critical factor in staying consistent with my efforts.

I’d be remiss not to make it clear that I learned the importance of non-nutrition factors also.

I learned the importance of proper movement, strength training, stress management, and sleep.

I learned the value of fresh air and sunlight, family and friends, and pursuing a life of purpose.

I learned the power of mindfulness, self-awareness, gratitude, and self-compassion.

Most importantly, I learned to love myself regardless of my shape or size.

These lessons didn’t come easily, and I work on all of them every day.

That’s what true health calls for, though.

It’s not just a diet or training program.

It’s about making the most of life, which isn’t lived in the kitchen or in the gym.

I now share what I learn with others so that they don’t have to go through the same challenges that I did.

My aim is to show you that there’s a better way than jumping from one diet to another.

That there’s a better way than white-knuckling it through every meal

A better way than obsessing over food and exercise.

You are worthy of that better way.

You’ve got this.