My name is Rob Arthur and I’m a health coach living in Raleigh, NC.
I’ve taken my diet and training to extremes, letting my obsession with food and exercise cause me to miss out on what matters – friends, family, hobbies, etc.
I eventually learned (the hard way) that doing LESS is often infinitely better than doing more in terms of body composition, performance, and general health.
I also learned that most of the headlines, blogs, videos, and articles about getting lean, strong, and healthy just don’t reflect reality.
Most either make being fit and healthy seem much easier – “Follow this one simple trick!” – or much more difficult – “No pain, no gain!” – than it really is.
The truth is, often it doesn’t matter how hard we “diet” or how hard we train.
If we aren’t also focusing also on stress management, recovery, sleep, and our relationships, we’ll never be happy with our progress, even if we hit that body fat percentage, race time, or deadlift PR.
My mission isn’t just to help you lose fat, build strength, and improve your health.
My mission is to help you live a better life.
I’ve earned the NSCA Certified Strength and Conditioning Specialist, Precision Nutrition Level 2 Certified Coach, and Certified Primal Health Coach credentials.
That said, I don’t really care a whole lot about in letters behind my name.
What you need to know is that I’m constantly learning, improving, and working to expand my knowledge and skills as a coach and a man.
I’m really looking forward to getting to know you more, and sharing whatever I can to help you smash your goals.
If you need any help or have any questions, shoot me an email at firstname.lastname@example.org and I’ll be glad to help.
Otherwise, don’t overthink things, take action, and get excited for all the big things you are going to achieve.
Have a most excellent day!