last updated March 1, 2021

I could, but I’m not going to

by Rob Arthur

Making choices counter the pursuit of health is so freaking easy.

Most of what’s sold in grocery stores is inexpensive, nutrient poor, and energy dense.

We have to go out of our way to be physically active.

There are a gazillion reasons to stay up later instead of getting some rest.

There are signs and ads everywhere calling for us to eat, drink, and do things that are counter to looking, feeling, and performing awesome. 

So, to keep ourselves lean, strong, and healthy takes some restraint.

It takes putting off immediate gratification for long-term progress.

The way we frame our restraint to ourselves can have a major effect on whether we’re successful or not.

Do we see this restraint as a choice?

Or do we see it as imposed upon us?

How might the way we speak, think, and feel about our choices affect our chances of success?

Pursuing health often necessitates saying, “no”.

Saying, “I can’t”, however, often isn’t accurate.

You usually can.

The popular re-frame, “I don’t want to”, likely isn’t true, either.

You probably do want to.

Consider, “I could, but I’m not going to.”

Honest and committed.

This is especially effective when it comes to how we frame things to ourselves.

After all, if we view ourselves as victims.

As being forced into certain choices.

We may want to rebel.

We might not feel as though we own our process.

Lying to ourselves about not wanting to do something we really can be a problem, too.

Keeping ourselves in control,not lying about our conflicted desires, just might help us keep our sanity.

So, then next time you’re tempted to stray.

The next time you’re tempted to break a promise to yourself.

Keep control.

Stay honest.


“I could, but I’m not going to”.

Even if you break this commitment, you’re taking a step to rewire how you think.

That might take time.

That’s okay.

Just keep working at it.

Keep moving forward.

You’ve got this.


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